Ciroc Premium Vodka needed to create a series of videos that reached out to a internet based market like Youtube and Vimeo. They wanted to stay away from ultra polished works and lean more toward a produced-organic style. Each video featured three of Big Boy’s Neighborhood’s co-hosts: Rikki Martinez, Krystal Bee and Louie G. The videos revolve around three available flavors of Ciroc Premium Vodka. As each flavor is touched the bottle acts as a type of genie bottle where a dream is materialized. As each bottle is handled the characters quickly find out what is happening and by the third bottle they’ve wished for the exact thing they wanted.